“We cannot solve our problems with the same level of thinking that created them” – Albert Einstein
Innovation
Dr. Brassington works with companies to help them train employees to apply behavior, cognitive, and neuroscience theory and research to enhance users’ interactions and experiences with their products. He helps companies develop new and innovative products and services by leveraging insights from work in diverse areas including:
- Decision Making
- Cognitive Neuroscience
- Ethnography
- Social Psychology
- Blue Ocean/Value Innovation
- Outcome Driven Innovation
- User Centered Design
- Rapid Prototyping
He also helps companies create a culture of innovation where employees are willing to take risks and think “outside the box” of the dominant paradigm of their group or organization. Dr. Brassington has been a part of many transformations in corporate culture that have led to breakthrough products that open new markets and extend existing one. These innovative products have resulted from teaching engineers and managers how current research in diverse fields can help them create better products and services and give teams the confidence and tools to implement this knowledge.